At Pageway author platforms, we help authors of all stripes to get their work into the hands of readers by providing modern, mobile-friendly websites and marketing tools.
Being an author is hard enough without having to be a web developer, social media expert, and e-mail marketer, too. But in today’s publishing world, writers are finding themselves wearing all of these hats—and more!—as they work to create, sell and publicize their writing. While technology has opened many exciting new avenues for writers looking to get their work out into the wider world, the technological challenges can be steep. That’s where we step in. Think of Pageway as your nerdy tech friend. We specialize in developing author websites, building mailing lists, and providing general technical help for authors navigating the new and sometimes daunting world of 21st-century publishing.
If you read articles or watch videos about the business of writing, you’ve probably heard of the concept of an author platform. But what exactly is a platform? And how do you get one? Simply put, a platform is an author's online presence—everything from their website and mailing lists, to articles and blog entries, to social media followers. Traditional authors with big platforms are more attractive to agents and publishers because they come with a built-in reader base, while self-published authors increasingly rely on exposure through blogging, Twitter, and Instagram. Whatever path you follow as a writer, Pageway can give you the tools you need to make your work stand out from the crowd.
Being an author is hard enough without having to be a web developer, social media expert, and e-mail marketer, too. But in today’s publishing world, writers are finding themselves wearing all of these hats—and more!—as they work to create, sell and publicize their writing. While technology has opened many exciting new avenues for writers looking to get their work out into the wider world, the technological challenges can be steep. That’s where we step in. Think of Pageway as your nerdy tech friend. We specialize in building author websites, managing mailing lists, and providing general technical help for authors navigating the new and sometimes daunting world of 21st-century publishing.
If you read articles or watch videos about the business of writing, you’ve probably heard of the concept of an author platform. But what exactly is a platform? And how do you get one? Simply put, a platform is an author's online presence—everything from their website and mailing lists, to articles and blog entries, to social media followers. Traditional authors with big platforms are more attractive to agents and publishers because they come with a built-in reader base, while self-published authors increasingly rely on things like blogs and Twitter to drive sales. Whichever path you follow as a writer, Pageway can give you the tools you need to make your work stand out from the crowd.
"Writing is my strength. Marketing is not. I focused on creating the best possible story. Pageway focused on creating the best possible product. Not only did Pageway help me navigate the confusing process of e-publishing, they created a beautiful website and book cover that captures the tone and quality of my work while making it infinitely more marketable. I was absolutely floored by what Pageway did and I will definitely call on their expertise again."
— MICHAEL BRUTON —
Author of Falling From High Places
Finalist for the 2016 South Carolina First Novel Prize
A clean, modern website is the hub of a good author platform. All of our sites feature a book page, author bio, and contact page, and can be easily updated with no technical knowledge. What's more, they're designed to look great on any screen, from super high-resolution desktop monitors to the slimmest smartphones.
Pageway sites feature configurable, unobstrusive mailing list forms that give visitors an easy means to subscribe to updates, announcements, and special bonus content. A simple administration page allows you to view your mailing list members and export the list for use in e-mail marketing programs.
An interesting, timely blog is a cornerstone of reader engagement, and Pageway makes it easy by offering an embedded WordPress blog for all of our sites. Updating your blog with new entries, pictures, and links is a snap, but if you'd prefer to focus your writing energies on your book, we can even help with content generation.
There's never been more ways to get your work out into the world, but navigating the technical and formatting requirements of publishers can be tricky. We'll format your book for print and electronic distribution, order whatever physical copies you need, and create marketing material like sneak previews and bonus chapters.
If you don't already have them, we'll set up social media accounts for Facebook, Instagram, Twitter, and Goodreads. Whether you're musing about your favorite novel-to-movie adaptations or posting snapshots of your latest haul from the local bookstore, forging a personal connection with fans is one of the best ways to build a loyal readership.
Pageway's base price includes a domain name of your own choosing, visitor statistics tracking, and custom e-mail addresses. We make use of Google's G Suite for easy mail access (if you've used Gmail, you'll be right at home). Of course if you prefer to use an existing e-mail address, we can configure that, too.
If you're just starting out on your writing adventure, now is the perfect time to set up a website, log onto social media, and start cultivating readers. Whether you decide to take your future masterpiece to an agent or publish it yourself, you'll have a healthy platform and an eager fanbase ready to support your writing when you finally send it out into the world.
For self-published authors, an online presence is more than a nicety—it's critical to getting your work noticed. We'll help get your manuscript into shape for on-demand printing or e-book distribution with major booksellers like Amazon. Once your book's on the market, your Pageway website, mailing list, and blog will enable you to stand out from the crowd.
Looking for an agent or publishing house? If you've taken a look at one of the many guides to navigating the traditional publishing world, you'll know that authors who come to the table with established platforms have a leg up on the competition. Even if your work is already in print, taking control of your own marketing will boost sales and make your next big deal even sweeter!